This idea of promoting independent bands on radio for me started a year ago when I presented an idea to a gm in Chicago that we promote independent artists/bands and have industry people critique, give advice, etc. I got Tommy Bolan lead guitarist for ( Warlock/Richie Ramone/N.Y.C ) to host a show, got edm artist Sick Or Well to hold down 3rd chair and engineer, and I was producer and co-host. Went to
Hollywood, California and did the pilot show. Only 2 stations were interested in helping the independent artists and the idea was put on the backburner so to speak,( including logo and radio promo from show )The gm couldn’t sell the show.
About a year later Nate Martin and I who both work with Arizona 3D glow show theatrical metal band
” Stands With Fists “and I’m the Producer/Talent Co-ordinator for lead singer Jon Russell’s Cable Tv show
” Music & Mayhem With Jon Russell “( show logo included ) I also interviewed alot of the national acts ( mainly because I have 47 years in the biz and know most of the bands)https://www.youtube.com/user/MusicandMayhemaz
Well Nate and I were sitting at a local club having a Pint and Nate says hey Gypsy we should do a radio station where we feature independent bands and artists.I’m like oh no not again, but during the next week the suggestion kept poppin into my brain and I started thinking about how we could do it and if it was feasible.
Nate and I met a week later and I said yes lets do it.
Its a perfect partnership between Nate and I, Nate is brilliant with web sites,computer programming, etc and I find the dj’s, get the bands music,include a few labels/management companies/pr firms and mostly just include people I consider family and off to the races we went. As of now we have close to 1200 songs from some great up n coming bands much like ” We Were Kings ” who work there ass off and deserve a shot at the national level – as of now there in the Hard Rock Rising contest # 6 out of over 10,000 bands and still have a good shot at wining the whole thing. To Nate and I it takes Hard Work, Good karma, and Very Good music to succeed and we’re there for those bands that need the assist.
We don’t take every band thats for sure, we literally poured through over 2000 songs through one site to find 46 bands that were worthy. We listen and critique every band we play although we don’t critique onair but we discuss all the bands together. Its a long process because most of the bands music aren’t tagged properly for radio airplay. We have a free program that helps the musician tag his music on our site now. Also Nate spends about 30mns pr band to make page and media blitz the acts also, always as part of our family. We have bands and music from all around the world, bands like Riot87 from Siberia, We Were Kings in the UK, and Cultivate Creative Sound from the states, Thats just an example.
When not at the station I spend my time researching bands, send them emails telling them what we can do, and lets air your music.
I do what I do because i want to see the future of music, I know where we’ve been I want to see and hear where we’re going musically. We’re certainly not in it for the money thats for sure, within time though and we raise our listener rate then we’ll attract more advertisers and then we’ll make some money but the bands don’t pay anything to get aired, the bands do have to realize that whatever music they put out there will reflect directly on them. A crappy recording, bad or no production and because there are millions of bands out there they probably won’t get listened to again. The product has to be good, plain and simple.
We play edm,rock,hip hop,metal and all sub genres which a lot of stations don’t do.The reason we do is because we like all genres of music as long as its good. As a listener I dont want to listen to one genre all day everyday, so we mix it up. It really comes down to opening yourself up to different genres and music, it keeps us diverse and not complacent with the same music day in day out. I listen to a couple stations and I hear the same song every 3 to 4 hrs and it makes me want to gag. So here we are conducting live shows everyday the next couple weeks seeing what dj’s can handle it and which ones can’t, work out all the kinks, and get our song list to over 2000 songs. Also our studio is being built and has a few more weeks to go.
Our game plan is to help as many independent artists as possible, make a little money from ads and hope by X-mas we can go legit FM.
Within a week our IPhone app will be up and running and that alone will bring thousands of listeners.